May 14,2021 - Atomic Ranch Magazine, 10 Things You Need To Do When Shopping For Vintage MCM Online05/14/2021
Written By Sabra Morris And Photography By Ruby Lane
Shopping for Mid Century Modern vintage goods online can be daunting. There’s so much to consider, from authenticity, shipping method and care to customer-service policies. If you’re looking to start collecting, search no more: We’ve partnered with Ruby Lane to put together this handy guide on tips for vintage MCM shopping.
1. Start small.
If you’re considering purchasing a vintage or antique piece for the first time, it’s a good idea to test the waters with a small item, rather than going all-in on a large furniture purchase. Try your hand at sourcing a rug, lamp, light fixture, shelf-size décor item or piece of semiprecious jewelry. Doing so will allow you to develop experience with transacting in the online space and help you get to know dealers you trust, and whose processes you are most comfortable with. Most importantly, you’ll be able to acclimate yourself to the buying process without spending up to your maximum budget allowance in the beginning.
2. Check and recheck measurements.
Reputable vintage and antique resale sites know how important it is to include as much detailed information as possible on each item – and that includes size and scale. Be sure accurate measurements are readily accessible for any item you’re considering for purchase. Once you find something you love (and you have its measurements on-hand), get out your trusty tape measure and test your space for size appropriateness.
Measuring Tip: If you’re still having trouble visualizing the item in your space, use your tape measure to mark the footprint and use painter’s tape to tape it off. Leave the taped footprint up for several days and return to it, as you would a paint color swatch, at different times of day for a day or two. Re-evaluate each time until you’re confident the piece fits well into your overall design scheme.
3. Don’t feel pressured to make a quick purchase.
It’s true: Vintage and antique sites rarely have more than one of a specific item on-hand. This fact can often cause buyers to feel as if they need to win the race and purchase an item of desire right away. However, just as it is with anything you purchase, it’s important to take the time to consider your decisions carefully. If this means the item might not be there tomorrow, that’s o.k. – while the sting of loss of “what might have been” will be present for a bit, there will always be something new to check out. You’ll find what you want with patience.
4. Ask all the questions.
“Our dealers expect questions from discerning buyers and welcome them with open arms,” says Ruby Lane Chief Marketing Officer Gisele Barrau-Freeman. Before you purchase a piece, it’s important to be confident you know everything about it. Is the chair you want comfortable to sit on now, or does the stuffing need to be replaced? Are the drawers of that incredible Mid Mod dresser perfectly functional, or will they need some modifications? Resale sites should make it easy to contact dealers. For that reason, Ruby Lane sets itself apart by featuring an “Email Shop Owner” button on every listing.
5. Understand how a site operates.
Each vintage and antique resale site operates a little differently, so make sure you’re comfortable with its policies and procedures. Transparency is key, especially when it comes to vintage and antiques, and it’s paramount when you’re working with third-party dealers. Familiarize yourself with a potential resale site by checking its Frequently Asked Questions section. Ruby Lane’s FAQ Knowledge Base is searchable by topic and explains everything about their process, from purchase and payment to shipping and delivery.
6. Find out how authenticity is ensured.
If you’re going to be buying a vintage MCM good, it’s important to ensure the piece is authentic. A reputable vintage resale site should be able to articulate how they verify pieces sold on their platform. In the case of Ruby Lane, it’s vintage and antiques only–no new goods or reproductions allowed. Ruby Lane also adheres to strict dealer listing requirements that govern authenticity for each category. Finally, the site employs its own staff of specialist curators whose job it is to ensure dealers supply the correct verification info, and who can independently verify goods when necessary.
7. Look for provenance when possible.
Certain goods will come with documentation, markings or other telltale indicators of their authenticity and history. It’s ok to ask a dealer to provide any information they may have to verify an individual piece, including reputable appraisal documents if available.
8. Look for a guarantee or send-back policy.
Sometimes, you may receive an item that’s “just not quite right.” Resale sites should have clear and customer-friendly return policies and the terms of the policies should be readily available to read online. Ruby Lane requires its dealers to adhere to its return policy, so you’re covered in case a return is needed.
9. Read the customer reviews.
Customers these days are savvy no matter what they’re searching for, and thanks to online marketplaces, it’s easy to see reviews of the product you want. Before purchasing from a dealer online, read the reviews so you can make an informed decision. “We use Trustpilot, a third-party verification system, to collect customer reviews,” says Barrau-Freeman. “This really helps customers to feel confident about their transaction.”
10. Visit industry rating sites.
Industry rating sites, such as Ecommerce Bytes, can tell you a lot about how well a reputable resale site performs compared to its peers. On a regular basis, Ecommerce Bytes undergoes a rigorous process of evaluating, reporting and ranking sites according to various categories.
Article Provided By ATOMIC RANCH | ENGAGED MEDIA LLC.
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